When I launched this blog there was the challenge of coming up with a suitably pithy strapline to go at the top of the homepage, to give visitors an idea of what’s the site all about.
After all, I wouldn’t want folk stumbling upon my small slice of the web and thinking they’d found the website for an actual temple of cheese!*
Following a great deal of deliberation, I decided to go with the line “Ramblings of a 30-something Englishman who dreams he’ll one day open his own cheese shop”. And it’s true – while I’m quite happy with my employment in a fairly middle-of-the road nine-to-five job, I have long clung on to the little pipe dream that I might get to jack it in one day and sell cheese for a living instead.
But what would you call a cheese shop?